Strategic Communication
Learn to create effective, innovative and responsible messages about brands and organizations.
If you’re curious how brands earn attention, build trust and drive results, TCU’s strategic communication program will teach you the tools of advertising and public relations.
You’ll learn how to conduct and use research, write and create content for digital, print and broadcast platforms, craft messages to connect with audiences, choose media strategically and evaluate the effectiveness of campaigns.
Outside of the classroom, you’ll have opportunities to sharpen your skills through internships with local agencies, companies and nonprofits. You can also compete in national advertising and public relations annual competitions; TCU teams have a strong track record of success, placing in the top 10 at the American Advertising Federation’s (AAF) National Student Advertising Competition and the Public Relations Student Society of America’s (PRSSA) Bateman Competition in recent years.
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Programs Offered
Sample Courses
- Channel Planning
- Digital Storytelling
- Strategic Writing
- Case Studies
- Creative Strategy
- Campaigns
View Courses & Degree Requirements
Core Curriculum
Your success is at our Core. TCU’s Core Curriculum prepares you to live and work in today’s ever-evolving diverse and global society. It encourages you to be intellectually curious and ask big questions about the world and your place in it.
Special Admission Requirements
Because the strategic communication major is popular, admission to the program can be competitive; please read the application and admission requirements for details.
Our Faculty
Our faculty have experience working in marketing and advertising, in the White House and in the U.S. military, and have earned degrees from universities such as the University of Texas at Austin, the University of Missouri, the University of Georgia and Ohio University.
What Sets Us Apart
Roxo, the department’s highly regarded student-run advertising and public relations agency, gives students an opportunity to gain practical experience and exposure to real clients and work. Other hands-on learning opportunities include a national award-winning speech and debate team; TCU’s Student Filmmakers Association; the KTCU radio station; and digital, print and broadcast news platforms: TCU News Now, The Skiff, Image Magazine and TCU360.com. Our semester-long Washington, D.C., program offers both an internship and coursework.
Career Prospects
Most strategic communication graduates begin work in advertising or public relations agencies, corporations, governmental agencies, nonprofit groups, health care groups, sports teams and consulting firms. Others enter graduate school or highly specialized post-graduate and pre-professional programs.
Related Academic Programs
John V. Roach Honors College
Exceed your own expectations. Incoming and current undergraduate students of every major may apply. Unique classes are offered which connects students with a varied curriculum that is stimulating, supportive and cross-disciplinary.